I’m Bernardo the CEO of NLP Life Training, the founder of The Best You, and the author of The Question. I’m going to share some strategies with you. As we know, NLP is all about strategies. How do you do what you do? And I’ve obviously been NLP trained, and it’s certainly by me understanding what I do is where I repeat the same process, especially when it comes down to never giving up. So the title of this video is how to never give up, and I’m going to share with you my strategies.

Now, this is literally what I’ve done. When it comes down to promoting events, which can be a very, very big challenge, events are very challenging, and the type of events that come up [inaudible 00:00:40], where we’ve had 180 speakers, and we’ve had so many attendees, we’ve aimed for like 12, 13, 14,000 people to attend. And they have. It’s been, well, at some times very stressful. But when I think about putting an event together, this is what I’ve done, and this is how I’ve never, ever, in any of the projects that I’ve done, I’ve never given up on anything. I’m not saying I’ve always been extremely successful, but I’ve never given up. I’ve always gone all the way in, all the way in.

So the first thing I want to do is I want you to think, okay? So the first thing is think. You have to think about what is it you want to do? What is the event? What is the project that you want to do? And then you think about it. Think about it in detail, and see what you would see, hear what you would hear, feel what you would feel. Just really think about it. And all the times people just jump into things and they don’t really go into the idea of really thinking about, is this something I want to do? Is this something I should do? What are the advantages or disadvantages? And I’m not talking about visualizing. I’m talking about thinking, thinking about it. Just simply calm your mind, relax, and then think about if this is something that you want to do. So the first thing is think. You have to think about whatever project you want to do. People just jump into things without thinking, and it’s surprising and shocking, but it’s true.

Number two, the second thing is you have to go all in. The moment you decide that you’re going to go for it, all in. All or nothing is one of the things I believe in very, very much. All in. Never, ever hold anything back. You’ve got to go all the way. And the only way you do that is by fully committing and understanding that whatever happens, you’re going to go all in and you’re going to follow it through till the end. You giving up is just not an option. You know you need to go all in.

Number three is consider it done. When I’ve thought about an event and I’ve thought of doing an event, I put the date in my calendar. I put the date in my mind. And as far as I’m concerned, it’s done. It’s done, as far as confirmed. There’s no pulling back. I can’t move away from it. It’s done. I’m committed 100%. I can see it in my mind. I can see it in the calendar. I’ve put it in the calendar. I’ve already advertised it on the webpage. I’ve started to promote it. That’s it. As far as I’m concerned, it’s done. I’m going for it. And also then, obviously we’d say it speaks to the next step, visualize.

You need to visualize everything. You need to visualize all the steps and processes. What are you going to do from a marketing point of view? Who could help you? Who would be a speaker? Who would want to get involved? Who wants to support you? Who would like to help you? Who could take advantage of the platform? Who could you take advantage of? And so you really need to visualize the event, the venue. What would it look like? Walk through it. If it’s an event in particular, if it’s a project, a book or anything, again, visualize what the book would look like, visualize the whole process of writing it, visualize as much as you can. And repeat that visualization again, and again, and again, and again.

In my book, which is obviously called The Question, it‘s all about asking yourself questions. I find it so powerful when I ask myself empowering questions just before I go to bed. How am I going to solve this? How am I going to get more people to attend? Who could I contact? What are [inaudible 00:03:48] I’ve not done yet? Who could help me? Who could support me? Who would love to get involved? Who really is a big fan of what we’re doing? Who can I learn from? Who’s done something similar? I don’t know, ask yourself as many questions as you can, but visualize, visualize, visualize, visualize, and constantly.

Reset. Number five, reset. Now, what does this mean? Have you had a bad day? Well, trust me, I’ve had so many bad days, so many dark moments where I wanted to give up. I’ve shared this before. I can’t even tell you how many times I’ve wanted to give up. So many projects. So many of them. I’ve hit rock bottom so many times, I can’t even tell you. But I’ve always had this thing that I knew that the day would end, and although it’s a bad day, tomorrow’s going to be a better day. And I’ve gone to bed with the idea in mind that that day is over, and now I’m going to focus on tomorrow. And I’ve always had this fight, the instinct within me, and we all have it within us, where we’re extremely resilient. So if you start thinking about how amazing tomorrow is going to be, how much better it’s going to be, and how much more focused, and how I’ve just got one, you know, I’ve already dealt with some crap and tomorrow hopefully is going to be better.

Just reset every night. Just reset. Remember, it’s like your phone, turn it off sometimes. It gets rid of those bugs. It’s the same with your computer. It’s the same with you. Reset just at night, start all over again. Have that feeling and that sensation that tomorrow’s another day. So always reset whenever you’ve had a bad day and just get onto it.

Number six, Focus. Focus, focus, focus, focus, focus. The event, the event, put a countdown. Putting countdowns on an event, putting a countdown on your calendar, knowing, understanding that you’ve got 96 days, 95 days, 94 days, whatever it is, to either write your book, to create a new webpage, whatever it is that you’ve set yourself a date, and focus, focus, focus, focus. Don’t lose, keep the eye on the prize.

And then number seven is enjoy, either way. When I’ve done an event and I know I’ve given it my 100%, when I’ve given it my 100% ,there’s nothing else I can do. So now that morning, when I either finish my work or finish my page, or the event is ready and people are going to start walking through the door, I’m there to enjoy now, because I know I’ve given it my everything. And you know what? Guess what happens if it’s not as great as it should have been or could have been? Well, you’ve learned so much. You’ve pushed yourself so much. You’ve got so much from this experience, so the next time it’s going to be even better. But at the end of the day, if you know you’ve given it your 100%, enjoy, enjoy.

And guess what? You’re always going to get people that are going to criticize you. You’re always going to get people that are going to tell you that, “Oh, [inaudible 00:06:29].” Well, they didn’t. They didn’t do it. They didn’t try it. They didn’t attempt to do what you’re doing. So carry on going forward. When you’re leading the way, when you’re a visionary, when you’re trying to move forward and you’re trying to make things happen that no one else has done before, trust me, you’re always going to get the keyboard warriors, as they call them, criticizing those that go and do. So at the end of the day, if you’ve given it your 100%, enjoy it.

So those are my tips. That’s my advice. That’s my strategy when it comes down to never giving up, to never surrendering. And my strategy is to just keep moving forward. So I hope you enjoy it, and I hope you can join me in one of my programs. Thank you so much. Take care.

May The Best Be With You



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